What is digital marketing?

Digital marketing is the promotion of a business through digital channels such as a website, search engine optimization, social media, email, or online paid advertising. 

Why is digital marketing important?

Digital marketing provides ways for companies to grow their audience, increase profits, and build a better relationship with past and future customers. While that’s the goal of a traditional marketing campaigns too, digital marketing allows brands to target a more specific or niche audience and is easier to measure results.

What does a digital marketing agency do?

A digital marketing agency works with businesses to help them build their brands and increase their digital footprint through a variety of digital mediums.

What is a marketing playbook?

A marketing playbook is a comprehensive document or guide that outlines the strategies, tactics, and best practices for marketing your brand and services. It serves as a reference manual for both you, as the client, and your marketing team to standardize the framework for executing marketing activities.

Why should I have a marketing playbook?

It’s a way to ensure that the work you’re doing and the work your marketing team is doing align well. Together, you’ll identify your objectives, target audience, messaging and positioning, channels and tactics, content strategy, campaign execution, KPIs, and brand guidelines.

Essentially, a marketing playbook ensures brand consistency and strategic communication.

Can AI replace human marketers?

While AI can automate many marketing tasks and processes, it will never completely replace human marketers. AI serves as a powerful tool to augment human capabilities and improve efficiency, but human creativity, strategic thinking, and emotional intelligence are still crucial in marketing. 

Human marketers can leverage AI to make informed decisions and focus on high-level tasks that require a human touch.

What is Search Engine Optimization?

Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.

Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.

How can I stay on top of Google algorithm changes?

There’s a wide variety of ways to ensure you don’t fall behind on Google’s algorithm changes – follow reputable newsletters like Search Engine Land and Neil Patel. Most importantly, though, you want a website that performs well for users and delivers the information that they’re looking for. As long as you stay on top of that, your rankings should continue to grow.

What is Local SEO?

Just like it sounds, local SEO involves optimizing your website for local search. Talking about things that are happening in the community, ensuring that all of your maps are up to date, and participating on social media are all great ways to improve your local SEO.

What’s the Difference Between On-Page and Off-Page SEO?

On-page SEO is anything that you do on your own website – content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happens off of your website that relates directly back to it. This may include domain authority, backlinks, and more.

How do SEOs choose keywords?

SEO experts use a variety of tools to choose keywords. Some of the most common ones are Google Search Console, Ahrefs, Moz, and Ubersuggest. We may also use suggestions based specifically on what a client wants to rank for.

Do I really need a website?

Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

What is social media?

Social media platforms allow users to connect and engage with one another through shared content. These websites were originally developed for social networking, but since then, social media has become a popular marketing approach. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness.